At Unique Digit, we manage Google Ads accounts the way founders read their P&L: every rupee accountable, every click tied to revenue. Our team turns paid search from a recurring cost into a measurable growth channel.
Specific findings delivered in 48 hours. Zero obligation. No generic templates.
Certified and reviewed by the platforms that matter
A Google advertising agency that actually performs does more than turn campaigns on. A serious Google Ads service provider builds your account around how customers buy, not how the platform reports. Here are the core Google Ads Agency Services in India that move ad budget from cost centre to growth engine.
We separate awareness queries from comparison and decision queries. Most accounts we audit point all three at the same homepage, then wonder why CPL is high.
Bad campaign structure is why most budgets bleed. As an experienced Google Ads marketing company, we build separate campaigns for branded, non-branded, competitor, and remarketing traffic before launch.
Most accounts arrive with broken or partial tracking. We rebuild it on day one: GA4 events, conversion imports, enhanced conversions, and server-side tracking where first-party data matters.
A top Google Ads company monitors campaigns daily during the learning phase, not weekly. We catch bid anomalies, search term drift, and disapprovals before they cost you a weekend.
The best Google Ads company does not stop at the ad. We audit landing page conversion rate by traffic source, find drop-off points, and rebuild what's leaking. Roughly half of CPL improvement comes from the page, not the campaign.
Our reports show what matters: cost per qualified lead, ROAS by campaign, and revenue contribution by channel. Not impressions, not CTR, not bounce rate.
Most businesses do not lose money on Google Ads because the platform fails. They lose money because nobody is watching the account closely enough to catch what is broken. A specialist PPC agency prevents the slow leaks that drain budget for months before anyone notices. The right Google Ads Consultant in India treats paid search as ongoing discipline, not a one-time setup.
No negative keyword list, no search term audit. 30 to 60 percent of budget often goes to clicks that will never convert.
An in-house team can only optimise what it measures. Misfired conversions train the algorithm on the wrong signals and Google Ads performance degrades quietly over time. Most accounts we audit have 20 to 30 percent of conversions double-counted or missing.
One mega-campaign with mixed intent kills Quality Score. A Google Ads services agency separates campaigns by intent layer, customer segment, and bid strategy so each ad group gets the right bid.
Sending every click to the homepage cuts conversion rate by half. A Google Ads expert team that is accountable for results owns the landing page, not just the ad.
Without good asset groups, audience signals, and conversion data, PMax becomes an expensive black box. Smart Google Ads strategies feed PMax structured inputs instead of trusting the algorithm with every decision.
Real findings from the last 50+ accounts we audited. If yours looks anything like these, our paid search management team can fix it.
30 to 60 percent of budget going to clicks that will never convert.
Low scores pushing your cost per click 3x to 5x higher than competitors.
Misfired or missing conversions training the algorithm on wrong signals.
Clicks landing on the homepage instead of a focused conversion page.
Full Google PPC services across every campaign type Google runs. We deliver Google AdWords management services for agencies, in-house teams, and direct clients on the same operational standard.
Search captures buyer intent at the exact moment someone is looking for what you sell. Our Google Ads pay-per-click advertising services start with a buyer-intent keyword map, not a volume sheet.
As a Google Shopping Ads agency, we run Shopping campaigns with full Merchant Center feed management. Done right, Shopping outperforms Search for most product categories. Done wrong, it bleeds budget on browse traffic.
Video campaigns for awareness, consideration, and remarketing. Skippable, non-skippable, in-feed, and bumper formats matched to your funnel stage.
AI-driven cross-channel campaigns done right. We build PMax with structured asset groups, clear conversion signals, and tight negative placement lists. Without these guardrails, PMax becomes an expensive black box.
Segmented remarketing campaigns that bring visitors back with the right message for their drop-off point. Display prospecting for awareness at the top of the funnel.
Already running ads? Our Google AdWords for agencies and direct-client audit identifies wasted spend, fixes campaign structure, and rebuilds what is broken. Most takeovers show CPL improvement within 60 days.
A Google Ads suspension kills revenue overnight. Our recovery team is built around the 72-hour response window when most appeals are still viable.
Most Google Ads agencies are paid to run ads. We are paid to make ads profitable. Our Google Ads specialists work with the same metrics your CFO cares about: cost per qualified lead, ROAS, and customer lifetime value.
Keywords categorised by buying intent, not just search volume. Budget concentrates where purchase decisions happen.
Pre-built negative keyword lists for every vertical we serve. Budget stops bleeding on irrelevant clicks from day one.
The Google Ads marketing experts who pitch you are the same ones running the account. No junior handover after the sales call.
Fortnightly paid search management reports built around cost per qualified lead, ROAS, and revenue. Not impressions or CTR.
All-inclusive monthly fees from Rs. 25,000. Unlike most Google AdWords management companies, we charge zero markup on ad spend. Your media budget is billed directly to your Google account.
Month-to-month engagement. We earn the renewal every month. Cancel anytime with 30 days notice.
We migrate an underperforming Google Ads account within five working days with zero conversion data loss.
Direct WhatsApp line to your account manager during business hours. No ticket queue, no "we will get back in 24 hours" emails.
Different verticals need different playbooks. Our pods are organised by industry so specialists work on your account, not generalists.
Senior people on every engagement. No junior handover after the sales call.
Project Manager · Google Ads Lead
Amratansha runs Google Ads delivery at Unique Digit. She owns campaign architecture, conversion tracking setup, and reporting on every active engagement across D2C, education, real estate, and B2B verticals. Holds Google Ads Search, Display, Shopping, Video, and Measurement certifications. Available on WhatsApp for every client during business hours.
View LinkedIn ProfileEvery account is supported by a specialist pod working across Performance Max, Shopping feed management, conversion tracking, and landing page optimisation. The seniors who pitch you are the same seniors running your account afterwards.
A repeatable onboarding process that gets accounts from kickoff to profitable in 60 to 90 days. The same framework our Google Ad agency uses across every engagement, whether you are a Rs. 25,000 starter or a Rs. 5 lakh monthly enterprise programme.
Free for every new client. As an experienced Google Ads management company in India, we review account structure, wasted spend, Quality Scores, tracking, and landing page performance. Delivered within 48 hours.
Keyword intent layering, ad group structure, negative keyword lists, audience signals, conversion tracking plan, and landing page mapping. Built before we spend a single rupee.
Campaigns go live with daily bid management, search term monitoring, and anomaly alerts. The first 14 days are the learning phase. We watch closely.
Weekly optimisation reviews. Budget scaled to channels and campaigns that show positive ROAS. Underperformers paused and rebuilt, not left to drain budget.
Different verticals need different playbooks. From Google Ads for schools to Google Ads for hospitals, our industry pods bring vertical-specific keyword libraries, negative lists, and landing page templates to every engagement.
Google Ads for schools, coaching institutes, and edtech platforms.
Google Ads for hospitals, dental clinics, and specialty healthcare.
Google Ads for builders, property consultants, and brokers.
Google Shopping Ads agency for D2C brands and online retail.
Google Ads for B2B lead generation, demo bookings, and pipeline.
Google Ads for hotels, restaurants, and travel businesses.
Google Ads for wealth managers, NBFCs, brokers, and insurance.
Google Ads for manufacturers, exporters, and industrial suppliers.
Our Google Ads management teams support businesses across Delhi, Mumbai, Bangalore, Pune, Hyderabad, Chennai, Kolkata, Ahmedabad, Noida, Gurgaon, Jaipur, Varanasi, Lucknow, Indore, Bhopal, Nagpur, Kanpur, Agra, Patna, and Ghaziabad. The team operates remotely on standard engagements, with monthly on-site visits available for accounts spending Rs. 3 lakh or more per month in ad budget. Vertical specialists travel for client review meetings during quarterly strategy resets.
Verified results from active accounts. Real numbers, real testimonials, real outcomes from a top Google Ads company that publishes its work.
Within 90 days of switching to Unique Digit our Google Shopping ROAS crossed 6x. We had to rebuild the feed and shift to PMax with brand exclusion. Co-Founder, UrbanThread, Gurugram
Configuration-level campaigns were the game changer. 1BHK, 2BHK and 3BHK each got their own landing pages and bid strategy. Marketing Head, Artha Realty, Noida
They scaled budgets in October, before the peak season opened. Not during it like our previous agency did. Director, Apex IIT Coaching, Noida
What changes when you work with a Google Ads marketing agency that gets paid to perform, not just to manage. Compare us to typical agencies on what actually matters for your Google Ads campaigns.
| Capability | Unique Digit | Typical Google Ads Agency |
|---|---|---|
| Account audit before pitch | Free 48-hour audit with specific findings | Generic proposal, no real audit |
| Who runs your account | Senior strategist, no junior handover | Junior account executive after kickoff |
| Conversion tracking setup | GA4, GTM, server-side, offline CAPI | Default Google tag on thank-you page |
| Landing page work included | 1 to 3 landing pages built or audited | Not included, charged extra |
| Reporting cadence | Fortnightly with WhatsApp updates | Monthly PDF export from Google |
| Reporting metrics | ROAS, CPL, revenue, qualified leads | Impressions, clicks, CTR |
| Ad spend billing | Billed directly to your Google account | Routed through agency with markup |
| Contract lock-in | Month-to-month, cancel anytime | 6 to 12 month minimum |
| Account ownership | You own the Google Ads account always | Agency-owned, you lose data on exit |
| Vertical specialisation | Industry pods with category playbooks | Same template for every client |
Our Google Ads management services start at Rs. 25,000 per month. Every plan includes a dedicated senior strategist, fortnightly reports, free audit, and zero lock-in. No hidden fees, no markup on media. Ad spend is billed directly to your Google Ads account.
For new businesses and single-channel Google Search campaigns
For growing businesses wanting full-channel Google Ads coverage
For established businesses wanting full-funnel Google Ads management
All agency fees exclusive of 18% GST. Ad spend billed directly to your Google Ads account at zero markup. Free Google Ads audit included for every new client.
The questions that come up on every sales call. If yours is not here, WhatsApp us at +91-9455-226303.
Most agencies in India charge between Rs. 20,000 and Rs. 1.5 lakh per month for Google Ads management, depending on scope and account size. Some charge a flat retainer, others charge a percentage of ad spend (typically 10 to 20 percent). At Unique Digit, our plans start at Rs. 25,000 per month plus 18% GST, with zero markup on your ad budget. Ad spend is billed directly to your Google account.
Hire an agency when your monthly ad spend is between Rs. 50,000 and Rs. 5 lakh. Below this, the agency fee maths gets harder. Above Rs. 5 lakh, an in-house senior hire with three or more years of Google Ads experience may be cost-effective, often paired with an agency for execution. The hybrid model (in-house owner + agency execution) is common for larger accounts.
Yes, always. The Google Ads account is created under your business, billed to your card or bank by Google, and remains your property if our engagement ends. We get manager-level access. We never own client accounts. This is the single biggest difference between us and agencies that hold your account hostage at the exit.
A senior strategist from day one, owned through the engagement. No junior handover after the kickoff call. Amratansha Sahu (Project Manager and Google Ads Lead) personally oversees every account, supported by a specialist pod for Performance Max, Shopping feeds, conversion tracking, and creative. The seniors who pitch you are the seniors running your account.
Every plan includes campaign setup and structure, daily bid management, search term audits, conversion tracking (GA4 + GTM), ad copy creation and testing, landing page audit, and reporting. Growth and Pro plans add Shopping/PMax/YouTube campaigns, dedicated landing page builds, server-side conversion tracking, and weekly strategy reviews. Full breakdown is in the pricing section above.
No. Zero markup. Your media budget is set in your own Google Ads account and billed directly to your card or bank by Google. We only charge our flat monthly agency fee plus GST. Many Indian agencies route ad spend through their own billing and add a 10 to 20 percent markup. We do not.
No. Month-to-month engagement, cancel anytime with 30 days notice. We earn the renewal every month. Agencies asking for 6 or 12-month lock-ins are protecting themselves against losing clients who would otherwise leave for non-performance, which is a signal worth paying attention to.
We migrate accounts within five working days with zero conversion data loss. Step one: free audit of the existing account to identify what to keep and what to rebuild. Step two: we get manager-level access (no account transfer needed, your ownership stays intact). Step three: campaign rebuild over week two. Step four: launch with daily monitoring through the new learning phase.
Eight areas: account structure, keyword match types and coverage, negative keyword gaps, search term reports, ad copy and extension health, Quality Score distribution, conversion tracking accuracy, and landing page conversion rate. Delivered in 48 hours as a written diagnostic with specific findings. Not a sales pitch dressed as an audit. If we cannot find Rs. 30,000+ in monthly waste, we say so.
First qualified leads typically within 7 to 14 days of launch. Most significant CPL improvements show in months two and three. Full ROAS optimisation lands around the 90-day mark once enough conversion data has been collected for the algorithm to learn from. Accounts already running ads usually see CPL improvements within 60 days of takeover.
Yes. Every plan includes landing page work. Starter includes 1 page optimisation. Growth includes 3 pages built or audited. Pro includes unlimited landing pages with custom design. Sending paid traffic to a homepage cuts your conversion rate by half, and most CPL improvement comes from the landing page, not the campaign.
We have a dedicated recovery team built around the 72-hour appeal window when most suspensions can still be reversed. The process: full diagnosis within 4 hours, policy violation documentation with a remediation plan, direct appeal submission with compliance evidence. If appeal fails, we rebuild a clean account with compliant landing pages and compliance training for your team to prevent recurrence.
Education and coaching, healthcare and clinics, real estate, D2C and e-commerce, B2B and SaaS, restaurants and hotels, financial services, and manufacturing. Industry pods bring vertical-specific keyword libraries, negative lists, and landing page templates. If your vertical is not listed here, ask: we have likely run campaigns in adjacent categories.
What makes us a different kind of Google Ads agency for businesses that have outgrown templated PPC management.
The Google Ads agency landscape in India has three categories. Generalist digital agencies that bolt PPC onto a wider service list. White-label resellers who outsource the actual campaign work. And specialist Google Ads agencies that run accounts in-house, end-to-end.
We sit in the third category. Every account is run by a senior strategist who has personally managed 30+ Google Ads accounts. No outsourcing, no junior handover, no resources stretched across 50 clients.
The person who pitches you is the same person owning your account in month six. Budget decisions, campaign structure, audience strategy: all owned by someone who knows your business, not someone reading a brief.
Week one: free audit delivered with specific findings, not a generic checklist. Week two: account architecture rebuild, with campaigns separated by intent and customer segment. Week three: conversion tracking rebuild (GA4, GTM, enhanced conversions, server-side where it matters). Week four: campaign launch with daily monitoring through the learning phase.
We do not migrate underperforming campaigns as-is. The audit usually shows compounded structural problems, and inheriting them is how agencies end up defending bad results in month three. We rebuild and migrate historical conversion data into the new structure.
Reporting is fortnightly for Starter and Growth, weekly for Pro. WhatsApp is the primary channel for daily decisions.
Around a third of Google searches in India now return an AI Overview at the top of the page. ChatGPT, Gemini, Perplexity, and Grok have built audiences that overlap with Google's. For paid search accounts, this changes campaign structure.
We track AI Overview impressions through Search Console for every account spending Rs. 1 lakh and above per month. We monitor brand mentions in ChatGPT and Gemini responses for clients in comparison-heavy categories. We plan campaigns around the queries that still happen on Google, with mid-funnel and bottom-funnel share growing as awareness traffic shifts to AI assistants.
Most Indian agencies have not built this into their workflow yet. The ones that have are picking up the share the rest are quietly losing.
ROAS expectations vary by category. E-commerce and D2C accounts cluster around 4x to 7x ROAS after 90 days of optimisation. Lead generation accounts in real estate, education, and B2B drop cost per qualified lead by 40 to 60 percent in the first six months. Manufacturing accounts see lead volume increase 200 to 400 percent within the same window.
These are averages. The peaks are higher: the 6.8x ROAS for UrbanThread, the Rs. 2,100 per JEE coaching lead, the 58 percent CPL drop for Artha Realty. These are real numbers from real client accounts.
If your current Google Ads agency cannot produce numbers like these for accounts in your category, the audit will show why.
Get a free Google Ads account audit. We will show you exactly where your budget is leaking and a clear roadmap to better ROAS.